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About American Racing

Company Information
Re-inventing the Wheel

At American Racing their traceing their roots back more than 50 years, and continue to reinvent themselves and, quite literally, the wheel. Today’s American Racing still prides themselves on the mission that began when drag racing innovator Romeo Palamides teamed up with J.O. Ellison, a San Francisco machine shop owner, to design and craft high strength-to-weight ratio racing wheels for his dragster. Palamides and Ellison, along with engineering innovator Tom Griffith formed the pioneering company in aftermarket wheels. From the golden age of hot rodding to today’s street enthusiast, American Racing is reinventing the way wheels are viewed from our classics to new trend-setting styles.

The Leaders in Forged Technology

When it was time to expand the manufacturing capabilities into forged designs, it was a natural to join forces with the industry leading brand with over 40 years of experience in forged wheel production. In acquiring the Weld Racing, we added one of the industry’s best brands for forged motorcycle, motorsports and aftermarket wheels. Whether it is John Force on a drag strip, Tony Stewart on a dirt track, street strip or off road racers, Weld Racing wins. Along with the brand, we added state of the art forged manufacturing capabilities based in Kansas City, MO., where we continue to produce the best in one-piece and multi-piece forged wheels.

Not Just American Racing

We have evolved with the changing landscape of the automotive market into a company with over a dozen brands, all developed with the purpose of providing high quality, cutting edge design wheels for the automotive aftermarket. From Hot Rods to Muscle Cars, Tuners to Trucks, Street Strip to Urban Cruising, on the road, off the road or on the track, American Racing Equipment, Inc. has a wheel that meets your needs under one of these industry leading brands: American Racing, American Racing Pro Series, ATX Series All Terrain Wheels, Boyd Coddington Wheels, Carroll Shelby® Legend Series, Dale Earnhardt Jr.® Signature Series, Dropstars, Imola, Motegi Racing, TIS – Twenty Inches Strong, TISModular, and Weld Racing.


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For the past 18 years, Off Road Unlimited has been manufacturing off road parts that set new industry standards. ORU creations have graced the covers of both national and international trade publications. As recognized "Experts" in the truck & SUV field, ORU regularly appears in technical and feature articles.

ORU’s employees are avid truck & SUV enthusiasts who regularly field-test the products we build and sell. Their goal is to bring you quality parts and accessories for your truck, SUV, or Jeep, built in the USA at a fair price.

Whether you are looking for a complete lift kit, tires, wheels, shocks, off road lighting, winch or other off road accessory we have what you need. Remember if you don't see it we can get it and give you the support to get it installed properly. We install everything we sell. So give us a call at 866.365.0244.


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